Branding

MERCEDES BENZ MUSEUM

Corporate Identity for the new restaurants

As Junior Designer Manager at the Mercesdes Benz Museum (Stuttgart), I was in charge of the all design projects linked to the restaurants. The corporate identity was new and the Museum needed a concept for the menu. The graphism represents the automotive world with the metal effect and the motor drawings. From this concept we worked on a new line of products from business card to official letter paper.

Designs

The inspiration comes directly from the aspect of a motor. With the metal effect the graphism talks about the universe of Mercedes.

Identity

In order to give a brand new style to the restaurants of the museum, it was important to find and develop a new identity.

Tools

From Illustrator to Photoshop, all tools were important to create images in order to visualize and communicate about the project.